Yes I know it’s actually HUSTLE, but let this be one of the most important words in your vocabulary.
Much like any career you want to pursue, what you put in is what you will get back. There are a bazillion girls who wish to have this job. (Sound slightly familiar) Honestly, there are so many young ladies who would love to be a Publicist, so what will set you apart? What will make you succeed where others fail? Your drive and HUSTLE. Of course there are more, like what I noted in my first post, but your ability to go above and beyond for what you want is what is going to put you out there.
I have come across some super wonderful and extremely intelligent young ladies who get nice jobs and never grow. Then there are young ladies who will get a job as an intern and in a year and a half they are the VP of XXX. You may think that is extreme, but believe me I have seen it happen. So, how did they do that? It is not always luck. It has a lot to do with setting your goal and hustling/grinding to get there.
This applies to publicists at all points in their path. If you are interning to learn more about PR and decide this is the career for you, hustle to learn every aspect of the business. Believe it or not this is the best place to be because you have the opportunity to see the ups, downs, ins and outs. People are willing to show you what to do because they want the project done and completed well. So make sure you hustle to be assigned to every project. Don’t just sit there and relax in the glory with the other interns that you are working at some hot agency, but you are still not getting anything out of it. Grind to have the projects completed fast so that you can move on to the next opportunity to learn. Trust me, ladies like that are eye-catchers.
If you are a mid career publicist, grind and hustle hard as well. If you have one client you may want two. If you are representing a small client you have to hustle and grind to make them a huge client. Point is there are always goals that should be met to make you a success.
And finally even if you are a PR Icon with your own agency you darn sure should hustle and grind. Your goal is to make sure that you stay at the top of your game and your business continues to grow. You have to hustle to get new clients and to make sure that your existing clients are very pleased with you and your agency.
We need to coin the phrase “GO GETTERS HAVE MORE FUN!” I want to leave you with a quote that has always worked for me.
“Watch your Thoughts, they become words.
Watch your words, they become actions.
Watch your actions, they become habits.
Watch your Habits, they become character.
Watch your Character, for it becomes your Destiny.”
Much like any career you want to pursue, what you put in is what you will get back. There are a bazillion girls who wish to have this job. (Sound slightly familiar) Honestly, there are so many young ladies who would love to be a Publicist, so what will set you apart? What will make you succeed where others fail? Your drive and HUSTLE. Of course there are more, like what I noted in my first post, but your ability to go above and beyond for what you want is what is going to put you out there.
I have come across some super wonderful and extremely intelligent young ladies who get nice jobs and never grow. Then there are young ladies who will get a job as an intern and in a year and a half they are the VP of XXX. You may think that is extreme, but believe me I have seen it happen. So, how did they do that? It is not always luck. It has a lot to do with setting your goal and hustling/grinding to get there.
This applies to publicists at all points in their path. If you are interning to learn more about PR and decide this is the career for you, hustle to learn every aspect of the business. Believe it or not this is the best place to be because you have the opportunity to see the ups, downs, ins and outs. People are willing to show you what to do because they want the project done and completed well. So make sure you hustle to be assigned to every project. Don’t just sit there and relax in the glory with the other interns that you are working at some hot agency, but you are still not getting anything out of it. Grind to have the projects completed fast so that you can move on to the next opportunity to learn. Trust me, ladies like that are eye-catchers.
If you are a mid career publicist, grind and hustle hard as well. If you have one client you may want two. If you are representing a small client you have to hustle and grind to make them a huge client. Point is there are always goals that should be met to make you a success.
And finally even if you are a PR Icon with your own agency you darn sure should hustle and grind. Your goal is to make sure that you stay at the top of your game and your business continues to grow. You have to hustle to get new clients and to make sure that your existing clients are very pleased with you and your agency.
We need to coin the phrase “GO GETTERS HAVE MORE FUN!” I want to leave you with a quote that has always worked for me.
“Watch your Thoughts, they become words.
Watch your words, they become actions.
Watch your actions, they become habits.
Watch your Habits, they become character.
Watch your Character, for it becomes your Destiny.”
Ladies set your goal and hustle to get there. The world is yours for the taking.
3 comments:
I learned the hard way that PR is all about the hussell. I had an internship at a PR firm and it was hard as hell. I wanted to invest so much more time into it but I had a full time, demanding, job at a real estate company. Working seven days a week was not easy but it did have it's rewards. For example, I remember the first time I got a client an interview with Rolling Out. I was so proud of myself because it was MY account and I worked hard as hell to get that interview.
Wonderful Post I follow that quote as well, and it is very true.
I just started my own PR agency in the DC area. I definately agree that PR is a constant hustle! But the pay off is huge! Keep blogging and I'll keep reading!
www.trestresdc.com
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