Wednesday, January 14, 2009

WWD Wednesday

Stay in tune with your Trade Pubs.

Beside Consumer literature it is important to stay abreast of your Trade Publications as well.

To name a few these are:
- PR Week
- Brandweek
- Reuters
- Forbes…

Because I do Fashion PR one of my main Trades is WWD (Now WWD and WWD Men since DNR folded into them. Sad)

Anyway today’s top articles are:

- The page 2 staple column which might as well be called “Bankrupt Company of the Day”.
- L.A. Specialty Boutiques Rocked by Shutdowns (Stores like Sergio Rossi, Rock & Republic, Lisa Kline, Ron Herman, etc are trying to sublease their retail locations because today’s economy has caused an epidemic of closings and downsizing with these high-profile specialty boutiques)
- At FAME Show, Price Helps Junior Brands-The troubled economy may create an opening for the trend-heavy, price-light junior market.
- Of course we can’t forget about the ads reminding you about MAGIC next month as if one could forget.

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