Stay in tune with your Trade Pubs.
Beside Consumer literature it is important to stay abreast of your Trade Publications as well.
Beside Consumer literature it is important to stay abreast of your Trade Publications as well.
To name a few these are:
- PR Week
- Brandweek
- Reuters
- Forbes…
Because I do Fashion PR one of my main Trades is WWD (Now WWD and WWD Men since DNR folded into them. Sad)
Anyway today’s top articles are:
- The page 2 staple column which might as well be called “Bankrupt Company of the Day”.
- L.A. Specialty Boutiques Rocked by Shutdowns (Stores like Sergio Rossi, Rock & Republic, Lisa Kline, Ron Herman, etc are trying to sublease their retail locations because today’s economy has caused an epidemic of closings and downsizing with these high-profile specialty boutiques)
- At FAME Show, Price Helps Junior Brands-The troubled economy may create an opening for the trend-heavy, price-light junior market.
- Of course we can’t forget about the ads reminding you about MAGIC next month as if one could forget.
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